“And that interplay is super important because it’s really the foundation of our flywheel. “With more reach comes more content and with more content, especially content unique to Spotify, there comes more opportunities to monetize,” Ek said during his October earnings call. Spotify Chief Executive Daniel Ek is one frequent flywheeler.
If you can’t do that, you don’t have a flywheel.” “I want you to show me the logic of your momentum. “What I tell people is, ‘Don’t tell me you have a flywheel show me how your flywheel works and diagram it out for me,’” Collins said.
They have to lead to one another in a cause-and-effect relationship. So is this just the latest buzzword to lose its meaning through overuse (like “synergy,” “franchise” and “ecosystem”)? I got ahold of Collins to ask him about the term’s ubiquity and where people tend to get it wrong.Ī key point, he said, is that the steps of the flywheel can’t just be individual actions by different parts of the business.
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